Where we stand and why

When Ken Simard, president and founder of Feline Pine, started the company in 1992, he never dreamed that it would grow to become the best-selling brand of natural cat litter in America. But he knew he had found a healthy solution for cats and cat litter when, inspired by a friend in the lumber industry, he started selling bags of pine pellets recycled from the by-products of lumber production. He started out slowly, selling the product locally one carload at a time. The demand for a healthy cat litter alternative grew rapidly. Sixteen years later, his vision for using all-natural products and creating healthy solutions for our feline friends was realized.

Feline Pine's mission is simple:

1. Make products that are safer and healthier for animals, utilizing pine and all-natural ingredients instead of clay.
2. Respect all living things, especially animals and pets because they rely on us.
3. Embrace a corporate duty to be a steward of the environment and our precious natural resources.
4. Focus on product quality and customer satisfaction. In order to maintain high product quality, we purchased our own processing plant in 2003.

While much larger today, we still maintain these small company roots, our founding beliefs and a continuing commitment to the health of you and your cat.